Colleco is a game that helps you act more eco-friendly by presenting small challenges that help the environment. By taking on these challenges, you can earn special in-game rewards, while slowly changing your lifestyle for the better. You can however, also play the game just for fun, without taking challenges.
The game itself revolves around a character, who has to collect bottles, while running through a virtual world. The more bottles you collect, the longer you can play, while trying to jump over different obstacles. You can earn different boosts that help you in the game, but instead of paying for them, you have to take on small challenges called eco-challenges. These eco-challenges are small things that you can change in your life to help the environment, like not eating meat for a few days or taking the Bike to work for a week. This way you can help the environment in a rewarding and fun way.